How Garment Dyeing Can Keep You On Trend and Under Budget
/If you’re a small or medium clothing brand, on trend and under budget aren’t terms that usually go together. But imagine if you could quickly adapt to the latest colors and textures of the fashion industry with fast production cycles and less capital investment.
More Inventory = More Risk
With the traditional piece dyed process, where large reams of fabric are dyed before the garments are created, you’re forced to take a gamble and order your garments in a set number of colors with plenty of lead time. Then, you have to carry that large inventory, which can be risky in today’s dynamic market. Fashion is fickle, as you well know.
Flexibility is Critical in the Fashion Industry
Garment dyeing allows you to have an inventory of prepared for dyeing (PFD) fabric, already cut and sewn into your garments. Due to the batch-nature of garment dyeing, you could order basic shades in greater volume, supplemented by a selection of more fashion-forward colors. You can then gauge sales and order more of certain colors without the lengthy lead time.
Consumers Want Garment-Dyed
Aside from keeping up with color trends, garment dyeing and specialty washes offer a soft and faded look and feel that has grown in popularity as the move toward casual wear continues. Even commodity t-shirt manufacturers like Hanes and Fruit of the Loom have developed garment dyed lines, which further solidifies the consumer preference for more vintage, lived-in looking garments. This goes beyond a seasonal trend.
Ready to Start?
Despite all these positives, for the most successful garment dye program, it’s best to look for a partner who is vertically integrated. Here’s why.
Quality Control - Fabric selection and preparation prior to garment dyeing is critical to a quality finished product. Choose a manufacturer that has control over the entire supply chain for less rejected garments.
Cost - The less subcontractors involved, the less mark-up.
Communications - As the client, you want to be able to speak to each department throughout the process - fabric buyer, cut & sew, garment dyeing, etc. A vertically integrated company can give you access to these resources.
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